Exclusive Access is a way for Nike to give select members early access to coveted sneakers. Nike does this to reward loyal customers and give them a chance to purchase sneakers that are in high demand.
How does it work?
Nike uses a combination of factors to determine who gets Exclusive Access, including:
- Content engagement: Nike tracks how much you interact with the content on the SNKRS app, such as liking posts, watching videos, and entering draws.
- Purchase history: Nike also looks at your purchase history on the SNKRS app. If you have a history of buying sneakers, you’re more likely to be selected for Exclusive Access.
- Location: Nike may also consider your location when determining who gets Exclusive Access. For example, if a sneaker is being released in a limited quantity, Nike may give Exclusive Access to people who are located near the store where the sneaker is being released.
What can I do to increase my chances of getting Exclusive Access?
- Interact with the content you’re truly interested in: The more you interact with the content on the SNKRS app, the more likely you are to be selected for Exclusive Access. However, don’t try to game the system by liking posts or watching videos that you’re not interested in.
- Don’t set up multiple accounts: Setting up multiple accounts could reduce your chances of getting Exclusive Access.
- Be patient: There’s no way to guarantee that you’ll get Exclusive Access. Just keep interacting with the content on the SNKRS app and be patient.
What happens when I get Exclusive Access?
When you get Exclusive Access, you’ll receive a notification on the SNKRS app. The notification will give you a limited amount of time to purchase the sneakers. If you don’t purchase the sneakers during the allotted time, they will be released to the general public.
How can I be ready when I get Exclusive Access?
Here are a few things you can do to be ready when you get Exclusive Access:
- Have the SNKRS app downloaded and open: This will make it easier to purchase the sneakers when you get the notification.
- Enable push notifications: This will ensure that you receive the notification as soon as it’s available.
- Have your payment information ready: This will make the checkout process faster.